Privacy Policy

Overview

Sweepstake Gen is a free, browser-based tool for generating sweepstake draws and tournament brackets. We are committed to protecting your privacy and being transparent about how we handle data. This policy applies to users in the UK and European Union and is written in accordance with UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

Your Draw Data

We do not collect your draw data. All participant names, team names, and bracket data you enter are stored exclusively in your browser's local storage. This data never leaves your device and is never transmitted to any server.

Cookies & Your Consent

We use a cookie consent banner to obtain your explicit permission before loading any third-party cookies or tracking scripts. No analytics or advertising cookies are set until you click Accept.

Your consent choice is stored in your browser's local storage under the key cookie-consent so you are not asked again on repeat visits. You can change your choice at any time by clearing your browser's local storage or site data for sweepstake-generator.com.

If you click Reject, neither Google Analytics nor Google AdSense will load, and no third-party cookies will be set during your visit.

Analytics

If you accept cookies, we use Google Analytics (GA4) to understand how visitors use our site. This collects anonymised usage data such as page views, approximate location (country/city level), device type, and browser information. No personally identifiable information is collected through analytics.

You can opt out of Google Analytics at any time by installing the Google Analytics Opt-out Browser Add-on, or by clicking Reject on the cookie banner.

Advertising

If you accept cookies, we use Google AdSense to display advertisements. Google may use cookies to serve ads based on your prior visits to this or other websites. You can opt out of personalised advertising by visiting Google Ads Settings, or by clicking Reject on the cookie banner.

Local Storage

We use your browser's local storage to save your sweepstake and bracket data between visits, and to remember your cookie consent choice. You can clear this data at any time using the "Clear" or "Reset" buttons in the app, or by clearing site data for sweepstake-generator.com in your browser settings.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be reflected on this page with an updated date.